Dateline Normal, Mn.: Economic Development in Focus----FICTION

Well finally the temperature has risen and the flip side of flooding has risen its head. I was so excited to be able to drive on flat pavement again that I could not resist the urge to head out of town, up that long interstate to Normal, Mn., a small fishing town just south of Garrison, Mn., and a little west of the Land of Lake Woebegone.

Relax. I made a special point on the trip to stop in at the Norske Nook and power up with some blueberry pancakes and a special muffin. Wow. Sure makes traveling a pleasure when ya have a full stomach.

When I arrived in Normal, I headed over to Betty Lou's, the Coffee shop just kiddy corner from the Bait Shop. Herman was waiting for me in a booth. It was one of those vintage 1950's booths with the cracked red vinyl seats etc. A little Johney Rivers "Secret Agent Man" was playing on the juke box, and it felt great to be on the road again.

Anyway....the first thing I asked Herman was about Economic Development. We have been talking a lot about it in our fair city, and I just wondered about his perspective.

"We have a real successful Economic Development Program up here in Normal, and...shucks, it has been almost 10 years now just gettin better every year," Herman said.

I chimed in: "Tell me more. I am all ears. We are looking for just such a program."

Herman launched in on his topic. I could tell it was a favorite of his. "Shucks, Wolfman, (that's what he always called me), it must have been about ten years ago a couple of the ladies in town, Millie, Norma and Eloise, had a hobby of making puppets for the local school kids when they put on a small puppet show at school. The more they thought about it, the more they felt this was a goldmine of an opportunity to engage the entire community, get to know one another better, and create a little productive commerce between everyone. So...they recruited other ladies to help with the knitting of the puppets, and lo and behold, soon almost every woman in town was involved.

Quickly, the brainstorm came to the folks at City Hall. Why not use this wonderful opportunity to engage the broader community and make it the centerpiece of the economic development for Normal. Wow. Everybody loved the idea. There were ten sponsors for the ordinance to have the city fully fund this wonderful project. It has been just a wonderful experience. In fact, up here in Normal, we call it the "Normal Miracle." It has just brought everyone together. Who would have thought that a little...or a lot...of puppets could have done that."

I was just a little stunned to hear about this. "But Herman, what has this to do with Economic Development? And besides, you have not added a new business to Normal in 50 years so what is the purpose of all this?"

I could tell by the look that Herman was offended by my question.

"I don't care what others think, Wolfman. We are real proud of our Economic Development Program up here in Normal. It makes us feel real good. And that is what counts."

And that is when I just went for a second cup of coffee, extra strong, with sugar and whipped cream in the dark blue Minnesota Viking mug. I could tell that the subject was closed. Those Minnesota Viking fans sure are stubborn folk.