Monday, January 7, 2013
Focus Group Identifies A Strong Tradition of Gunshows and Cheap Booze
Last week was a historic one for Normal, Mn., that sleepy little fishing town in northern Minnesota, and yes, the home of Betty Lou's Coffee Shop, where all the bass fishermen go in the morning to chat...and where all the coffee comes double strong and the whipped cream is no extra charge... But..the guys are getting older now, and some have failing memories...so just to be sure, last week, the Common Council had a focus group to determine what the heritage of Normal, Mn. consisted of...during the focus group, FREE coffee and donuts were provided by Betty Lou's Cafe---at the end of the focus group, which concluded promptly in one hour, the unanimous agreement of all the participants was that Normal, Mn. has a strong tradition of Gunshows and Cheap Beer. Armed with this information, the next step in the planning process is to develop a marketing campaign. Stay tuned as I follow this story.