Locals were startled recently when a local newspaper announced they were downsizing to a new 3 x 5 card format. At first I thought that it was because there was such a scarcity of content from the paper...but I just wondered....
I picked up the phone and dialed Herman from Normal, Mn., the old wise countryboylawyer, and yes fisherman; Herman should know the latest of trends.
"Herman, is this the death of newspapers? What is the deal?", I asked.
Herman just laughed:
"Shucks Wolfman( that's what he always called me) up here in Normal, MN. we have gone to the 3x 5 postcard format for the past 5 years....On the postcard we just list the website for the paper. The postcards are free, but the entrance to the site requires subscription. It's real simple----and make a note that there is really plenty of room left over on the postcard...it's real efficient."
I was stunned. To think that such a backward fishing village could be so far ahead of everybody else.
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